Blaze Owens
Staff UX Researcher · Meta Reality Labs
Experience
Meta
- Staff UX Researcher | Wearables Feb 2026 – Present
- Senior UX Researcher | Wearables Aug 2021 – Feb 2026
- UX Researcher | Sales & Marketing Interfaces Mar 2019 – Jul 2021
- Muse Charm: Software research lead for Meta's first personal AI agent device.
- Glasses: Lead foundational research shaping 0 » 1 direction for Meta Ray-Ban Display, Ray-Ban Meta, Oakley Meta, and the Meta AI App. Findings set multi-year roadmaps and decided go/no-go on features.
- Web Apps: Lead research for Meta Ray-Ban Display's developer platform, shaping the documentation and tools so anyone from first-time coders to seasoned engineers can build for the glasses.
- Maps: Co-built hardware and software prototypes to test wearable navigation on real streets, securing the go-decision for Meta's first wearable navigation product.
- Concept Evaluation: Created an AI-powered program to evaluate early product concepts, pairing synthetic user screening, feasibility checks, and competitive context to recommend which ideas move forward.
- Benchmarking: Spearheaded Reality Labs' first division-wide competitive benchmarking program, aligning VP-level leadership and informing product roadmaps and investment decisions.
- Sales Interfaces: Optimized sales tools used by thousands of Meta salespeople worldwide, contributing to multi-million-dollar revenue gains.
InEight
- UX Researcher II Feb 2018 – Feb 2019
- UX Researcher (via Modis) Mar 2017 – Feb 2018
- Research Practice: First dedicated UX researcher. Built the function from scratch and led mixed-method research that de-risked new features and set roadmap priorities for enterprise construction software.
Independent Consultant
- UX Researcher May 2016 – Mar 2017
- Startups: Improved engagement and retention for early-stage startups and media platforms through rapid, iterative usability research.
Sonos
- Product Management Intern Jun 2015 – Aug 2015
- Trueplay: Shaped the speaker calibration experience before launch through in-home studies, lab testing, and surveys.
Education & Expertise
Education
-
Iowa State University
MS, Human-Computer Interaction -
University of Nebraska-Lincoln
BA, Psychology
Methods
A/B Testing
Benchmarking
Contextual Inquiry
Diary Study
Ethnography
Foundational Discovery
Heuristic Evaluation
Interviewing
Journey Mapping
RITE
Surveying
Usability Testing
Strategy
0 » 1 Product
Growth & Retention
Mentorship & Hiring
MVP Scoping
Org Alignment
Research Operations
Risk Assessment
Roadmap Prioritization
Strategic Forecasting
Tools
Airtable
Claude Code
Figma
Final Cut Pro
Gemini Notebook
Lookback
Qualtrics
SQL
UserTesting
Product
Go-to-Market
KPI Measurement
Product Market Fit
Requirement Definition
Roadmap Orchestration